We have excellent news for minks and foxes: Moncler has become the latest fashion brand to go fur-free. The company’s decision to ditch fur follows years of pressure from animal rights campaigners, including nearly 100,000 e-mails from supporters of PETA entities around the globe.
Thank you to all of you who took action and helped make it happen!
Fur Is Dead, and Designers Know It
Moncler is finally getting with the times and joining Gucci, Versace, Prada, Valentino, Armani, Canada Goose, and just about every major fashion brand in going fur-free.
No one is in any doubt today that fur is as dead as the animals it was stolen from.
On fur farms, animals typically spend their entire lives confined to cramped, filthy cages, deprived of any opportunity to engage in natural behaviour such as playing, running, finding food, and raising a family.
The stress of this extreme confinement often drives them insane, and fighting, self-mutilation, and cannibalism are common. At the end of their miserable lives, they face a horrific death – often by gassing, electrocution, or poisoning.
Wait, What About Feathers?
Many brands are embracing sustainable, innovative vegan fabrics as they come to realise that to be truly ethical, all animal-derived products – including down – must be removed from fashion. PETA has revealed that down is often obtained by ripping out struggling geese’s feathers by the fistful, leaving open, bloody wounds.
We encourage all designers who said no to fur to stop using feathers as well.
We Made It Happen! What’s Next?
Fur is out, and everyone who’s still using this cruelly obtained material is out of touch with modern trends and ethics. So why is the Queen’s Guard still wearing caps made of fur taken from slaughtered bears? Sign our petition to urge the Ministry of Defence to switch to faux fur: