Today, a PETA supporter dressed as a “bloodied and bruised” sheep was “sheared” in front of Urban Outfitters’ flagship store in Oxford Street. PETA is calling on the brand’s owner, Urban Outfitters Inc – which also owns Anthropologie and Free People – to be true… Read More »Why PETA ‘Sheep’ Was ‘Sheared’ Near Urban Outfitters Store
Sheep are gentle individuals who, like humans, want to live and feel joy, pain, fear, and loneliness. Yet they’re treated as mere wool-producing machines. Although plenty of durable, stylish, and warm vegan materials are already available, PETA US is setting out to save sheep by… Read More »$1 Million Prize for Vegan Wool Challenge!
You might have spotted the latest campaign by Woolmark on billboards or bus stops around London. The misleading ads play off the “natural” credentials of wool as if that makes it a planet-friendly alternative to synthetic fabrics, but it fails to acknowledge wool’s damaging impact… Read More »A Campaign to Greenwash Wool Gets Aired Out by PETA
During fast, aggressive shearing, this ewe sustained a deep cut. Sheep are rarely given pain relief, even for serious wounds. She must have been in agony. This is a standard practice that the Australian wool industry doesn’t want you to see. Her suffering is further… Read More »Is your wool jumper worth this?
From selectively breeding sheep for profitable characteristics and slaughtering them when their coats become brittle to clearing land for pastures and exterminating native species, there are facts about wool that make it uncomfortable to wear. The wool industry spins stories about sheep who are eager… Read More »How Much Do You Know About Sheep and Their Wool?
