Looking to grow your business online without a lot of money?
Before the digital age, only the privileged few could consolidate the resources necessary to start their own business. Starting capital had to be significant in https://artdaily.com/bola88.html, while outside funding was often scarce unless you had connections with financial and entrepreneurial know how.
In the world of online sales and ecommerce, that is simply no longer the case as the demand for ecommerce and online businesses has exploded. Even in the last few years, the growth of ecommerce has been tremendous. From 2019 to 2021, ecommerce sales grew more than 50%, representing 13.2% of all retail sales in the U.S.
Today, anyone can start and scale an online business, regardless of professional background or past entrepreneurial experience.
However, while the entry barrier has been lowered, it’s not entirely gone, either. Potential business owners still need to develop a quality product idea, figure out sourcing or manufacturing strategy and then implement a viable sales model.
If you are just starting a business, then you cannot afford to waste money. You should look for ways to attract visitors, convert potential customers, build a brand, and make more money online.
In this article, we will share practical tips on how to grow your business on a small budget.
Choose The Right Platform for Your Website
The biggest mistake you can make as a small business is choosing the wrong platform to build your website. A wrong platform will not only cost you more money but will also limit your business’s growth potential.
We recommend using WordPress. It is the most popular website builder in the market, and it powers over 43% of all websites (including both small and large businesses).
When we say WordPress, we are talking about WordPress.org and not WordPress.com. They are two different platforms, see our article on the difference between WordPress.com vs WordPress.org for more details.
To start a self-hosted WordPress website, you’ll need a domain name AND a web hosting account. Yes, they’re different. Want to learn more? See our explanation: what’s the difference between domain name vs web hosting.
Different hosting companies offer different plans suitable for small to large websites. This ultimately affects the cost of your website.
If you are just getting started, then we recommend using Bluehost. They are one of the largest hosting companies in the world and an officially recommended WordPress hosting provider.
Luckily, they are offering WPBeginner users a free domain name and discounts on hosting. Basically, you’ll be able to get started for $2.75 per month.
