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PETA had a ‘Dead Dog’ delivery for the Formula 1 CEO. But why?


What do ExxonMobil, Jack Daniel’s, and Coca-Cola all have in common? After learning about the cruelty of the Iditarod and hearing from supporters of PETA entities, they pulled their sponsorship and cut all ties with the deadly dog-race.

Yet Formula 1’s (F1) sister company GCI (also owned by parent company Liberty Media) still sponsors the deadly race to the tune of more than £180,000 a year.

That’s why we organised this special delivery for F1 CEO Stefano Domenicali:

toy dog

Don’t worry, it’s a prop. But the Alaskan race kills real dogs.

What Is the Iditarod?

The notorious Iditarod is a dog-sled race across Alaska’s frozen tundra that has killed over 150 dogs since its inception.

Dogs are forced to pull heavy sleds approximately 1,000 miles through blinding blizzards and sub-zero temperatures until their bodies break down or they die after inhaling their own vomit.

Up to half the dogs who start the Iditarod don’t finish it, and during last year’s race, nearly 200 dogs were pulled off the trail because of exhaustion, illness, injury, or other causes, leaving the remaining ones to work even harder.

Yet Liberty Media has not yet joined the other big companies who have condemned the race.

A PETA US exposé of Iditarod mushers’ kennels has also revealed that arthritic and sick dogs were left chained up without veterinary care, dogs were dragged and injured during training, and one was even killed.

Hit the Brakes, F1

We hope that our delivery of the dead dog prop and letter [link to letter] will spur on Domenicali to make Liberty Media hit the brakes on its Iditarod support.

Join us in showing your support for dogs in Alaska.


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