Following reports that King Charles is looking to modernise his coronation ceremony, including by ditching the ermine fur robes, luxury faux furrier ECOPEL sent a letter to Buckingham Palace offering to trim the robes with its high-quality, eco- and animal-friendly faux fur, called KOBA, free of charge.
PETA stands with ECOPEL in encouraging King Charles to embrace this humane option and keep cruelty out of the coronation ceremony.
Just as I followed in my father’s footsteps to become the CEO of ECOPEL, it has been brought to my attention that you may follow your late mother’s excellent example of shunning real fur and, in doing so, may opt for military attire rather than the traditional ermine-trimmed robe for your coronation.
I would like to offer your majesty a solution that would give nod to tradition while staying true to 21st century values: allow ECOPEL the honour of working with your outfitters to trim the coronation robes with more sustainable and cruelty-free ‘ermine’ faux fur.
– ECOPEL CEO Christopher Sarfati
ECOPEL’s KOBA – which made its catwalk debut in eco-friendly fashion pioneer Stella McCartney’s collections – is the world’s first bio-based faux fur, as it’s partially made from corn extracts.
Fur Doesn’t Belong in the 21st Century
The stoats killed for ermine fur are intelligent, inquisitive, and gregarious animals who feel pain and fear and don’t want to die. On fur farms, animals are confined to cramped wire cages, denied the opportunity to do anything that’s natural or important to them, and killed by electrocution, neck-breaking, or drowning.
The industry also captures animals from their natural habitat using steel-jaw traps, and they are left to languish – sometimes for days – before succumbing to dehydration, starvation, disease, or attacks by predators or being bludgeoned to death by returning trappers.
Will the King’s Guard Also Go Fur-Free?
ECOPEL has also teamed up with PETA to create a faux fur that is virtually indistinguishable from the bearskin used for the King’s Guard’s caps – and PETA is currently pushing the Ministry of Defence to save bears’ lives by adopting the vegan material, which testing by the ministry’s own accredited laboratory found was 100% waterproof.
It’s time for the King’s Guard to switch to faux fur. Take action to help make it happen: